Green Marketing Strategy with the Support of Service Quality and Product Quality in the Manufacturing Sector : In a Literature Review
Keywords:
Green Marketing Strategy, Service Quality, Product Quality, Manufacturing IndustryAbstract
This study analyzes the influence of green marketing strategies and service quality on product quality in the Indonesian manufacturing sector. The results of the study show that there is a positive influence between green marketing strategies and product quality, as well as between service quality and product quality. This confirms that the implementation of environmentally friendly marketing strategies and improving service quality can contribute to improving product quality. This research makes theoretical and practical contributions, which are expected to be a reference for companies in developing effective green marketing strategies. By doing so, companies can not only improve their competitiveness, but also contribute to environmental sustainability in the manufacturing industry
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Copyright (c) 2024 Siska Yuli, Nanse Henny Pattiasina Pattiasina, Bambang Wijanarko, Lis Lesmini, Hilda Yuliastuti, Ryan Firdiansyah Suryawan
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