Vol. 1 No. 3 (2024): Seascapeid Journal of Economics, Management, and Business (SJEMEB): Vol.1, No.3

Articles

• Literature Review : Digital Marketing: Increasing Consumer Growth and Loyalty

  Indra Sani, Sri Utami Ady

  19-33

  • PDF |  Views: 51 times |  Download : 33 times

• Analysis of The Decline In Employee Performance Due To Disharmonious Families, Debt And Competencies That Do Not Match The Field of Work Life Balance

  hartini, Sonya Sidjabat, Dewi Untari, Syafruddin, Maludin Panjaitan

  82-95

  • PDF |  Views: 11 times |  Download : 16 times

• Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions

  Donny Irawan, Sri Utami Ady, Nur Sayidah

  52-65

  • PDF |  Views: 53 times |  Download : 39 times

• The Implementation of Green Human Resource Management (Green HRM) in the Context of Students: Fostering Environmental Awareness in Campus Human Resource Management

  Wenny Desty Febrian, Sri Utami Ady

  11-18

  • PDF |  Views: 14 times |  Download : 18 times

• Green Marketing Strategy with the Support of Service Quality and Product Quality in the Manufacturing Sector : In a Literature Review

  Siska Yuli, Nanse Henny Pattiasina Pattiasina, Bambang Wijanarko, Lis Lesmini, Hilda Yuliastuti, Ryan Firdiansyah Suryawan

  1-10

  • PDF |  Views: 22 times |  Download : 11 times

• EXPLORATION OF THE ROLE OF BRAND EXPERIENCE AND CUSTOMER ENGAGEMENT IN INCREASING BRAND LOYALTY THROUGH CUSTOMER SATISFACTION

  Florensia Herienda, Sri Utami Ady, Nur Sayidah

  66-81

  • PDF |  Views: 9 times |  Download : 23 times

• Comprehensive Assessment of Service Quality, Perceived Value, Loyalty, and Customer Satisfaction: Integration and Implications for Modern Marketing Strategies

  Agung Pribadhi, Sri Utami, Nur Sayidah

  34-51

  • PDF |  Views: 8 times |  Download : 6 times