Analysis of Security and User Satisfaction in Using Digital Payment Methods in E-Commerce
Keywords:
Security in Digital Payment, User Satisfaction, Digital Payment Methods, E-CommerceAbstract
This study investigates security and user satisfaction in e-commerce digital payment methods. With increasing online transactions, robust security and enhanced user satisfaction are vital for growth and consumer trust. Using a mixed-methods approach, it explores security aspects like encryption, authentication, and transactional safeguards, alongside user satisfaction metrics such as ease of use, reliability, and perceived value. Through surveys, interviews, and transactional data analysis, the research aims to understand the connection between security measures and user satisfaction, identifying key factors influencing consumer behavior and trust. The findings offer valuable insights for e-commerce stakeholders to improve security protocols and user experiences, fostering growth and innovation in digital payments.
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