Literature Review : Digital Marketing: Increasing Consumer Growth and Loyalty
Keywords:
Data-driven business strategy, Customer Experience, Digital Marketing, Consumer LoyaltyAbstract
This article aims to make empirical and theoretical contributions to the digital marketing literature and data-driven strategies, and offer practical guidance for e-commerce companies in building consumer loyalty through an integrated approach. This qualitative research method is designed to provide an in-depth understanding of data-driven business strategies in digital marketing and how they can increase consumer growth and loyalty. By involving various stakeholders and using various data collection techniques, including articles from national, international and reputable journals. From the summary provided in this article on research design, it has already been discussed how effective it is to combine data-driven strategies with ongoing customer loyalty programs and successful digital marketing. This highlights the necessity of comprehensive and integrated business procedures to ensure ongoing company success in the digital age. In addition, every variable has a positive correlation. Thus, the research results may give rise to questions that might be posed as references for future researchers
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